Analyst report

Crisp Research - Digital Platforms—Maturity and Design Best Practices for Revenue Growth

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Digital platforms are an ideal way of escaping dwindling economic growth or boosting one's own business success and providing customers with new, customized services. Companies must carefully examine opportunities and how they can successfully implement and operate digital platforms.

Highlights

  • Among the top 100 companies in Germany, approximately 20% of revenues will be generated directly by digital business in 2020
  • All digital platforms have one central characteristic in common - they interconnect infrastructures, data, things and people
  • Ecosystems are a central design and success criteria for digital platforms
Communication and exchange in the ecosystem are of central importance in order to generate a joint value add that serves the end customers. We should speak of a successful platform only if the economic value of all platform participants exceeds the value of the company providing the platform.
René Schäfer
Axel Springer hy GmbH

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