BrightRoll expanded its technology infrastructure by locating its video ad exchange in Equinix data centers and interconnecting directly to exchange participants to circumvent the public Internet. This significantly reduced latency and improved matched transactions on the exchange, increasing business opportunities and revenues for all participants.
VideoBrightroll Customer Success Story
As the largest independent video advertising platform, BrightRoll wanted to create an RTB solution for didgital video ads that minimizes data latency between bidders and the exchange. By colocating its platform in Equinix data centers, the company was able to take advantage of the facilities’ direct connections to many high-speed networks and advertising industry partners in Equinix's Ad-IX ecosystem—eliminating concerns about unpredictable network routes and performance.
According to an eMarketer survey on programmatic advertising, in the U.S. alone, desktop display, mobile and video ad sales in real-time bidding (RTB) are projected to rise from $4.3 billion in 2014 to $18.2 billion by 2018. To increase your share of this fast-growing advertising market, it's critical to increase your programmatic RTB speed. Shaving vital milliseconds off the ad-bidding process can create more opportunities for your business, since there's more time to analyze, bid, serve and win.